We worked with Canon's award winning Service and Support division to create two films that truly embody who they are. While developing the initial concept and tone for the piece, we discovered that many employees had a long standing history working for Canon. Many of them had been with the company for over fifteen years! Our goal was to seek out employees who embodied Service and Support's reputation of great service.

We chose to focus on the passion and care employees have for providing excellent customer support. Whether it is from their USA based call center or to their custom tailored CPS program for working professionals, they provide a wide gamut of services that span all products, past and present.

We focused the films on the individuals at Canon's Service and Support who make that happen -- asking them to express their thoughts on the importance of customer service and the effect it has on their customers.